Technology: Capabilities
Semiconductor Technology
As semiconductors increase in complexity and decrease in feature size, there remains one constant: Because chips have become exponentially more difficult to design and manufacture, the risks and rewards of innovation can make or break a product line, division or company. There are numerous solutions designed to repair electrical effects and manufacturing disjoints inherent with smaller, faster chips; the problem is there is little to tell them apart from one another.
With the entire semiconductor industry in transition and with new voices clamoring for customers' attention, an effective communications strategy is more critical than ever. A company battling to define and differentiate its value to customers and investors must manage its reputation with a laser-like focus.
To learn more about our expertise in the semiconductor market sector, please see our selection of case studies:
- Holding Out for a Hero - Text 100 and NXP rev up the semiconductor industry
- ARM Strength - Text 100 uses product launches to promote ARM’s brand
- Philips Launches TV on Mobile Solution - Text 100 raises awareness for Philips’ DVB-H technology standard
To discuss your semiconductor company's communications strategy, please contact Sean Audet at +1 617.399.4906.

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